Your site already does a good job of encouraging people to book a free 30-minute discovery call. This quick idea shows one simple extra step for people who are interested, but not quite ready to book yet.
Not ready to book? Take the 5-minute Leadership Clarity Check. This does not replace your free call — it gives people a useful step before they are ready to book.
The journey a visitor takes on your site today is clear and well designed. But there is a small gap that may be costing you quiet conversations before they begin.
There’s nothing wrong with this journey — it just leaves a gap for people who are interested but not quite ready for a conversation yet.
The suggestion
A simple extra step before the call
The idea is straightforward: offer visitors something small and useful they can do on their own terms, before they feel ready to talk. A five-minute self-check that helps them reflect on where they are — and gives them a reason to stay in touch.
Website → Clarity Check → Email captured → Free call when ready The free call stays in place. This simply gives unsure visitors a useful step before they book.
Where it sits
Where this could sit on your homepage
Rather than replacing anything that already works, this sits quietly alongside your existing call to action — giving visitors a second, softer route to choose from. Here is a rough idea of how it might look on the page.
This gives visitors two routes: one for people ready to speak, and one for people who need a softer first step.
The resource
The 5-Minute Leadership Clarity Check
This could be turned into a short downloadable PDF, or kept as a simple online form depending on how you’d prefer to capture enquiries.
A simple self-check for managers, founders and team leaders who are considering coaching but are not sure where to start. It is not a quiz with a score to chase — it is a quiet moment of reflection, designed to help someone understand what is actually going on before they pick up the phone.
Helps visitors reflect
Gives people space to think before booking.
Captures their email
So there is a way to follow up with something useful.
A softer first step
Useful for people who are interested but not ready to talk yet.
A simple 1–5 self-check visitors can complete before deciding whether to book a call.
1
Decision-making
I feel clear on the decisions I need to make.
Rate 1–5
2
Communication
I communicate clearly, even when conversations are difficult.
Rate 1–5
3
Leading through change
I feel confident leading others through change or uncertainty.
Rate 1–5
4
Self-awareness
I know where I am getting in my own way.
Rate 1–5
5
Direction
My team or business has clear direction.
Rate 1–5
6
Headspace
I have enough space to think properly, not just react.
Rate 1–5
7
Next steps
I know what I need support with next.
Rate 1–5
The lowest scores show where coaching could be most useful — giving the visitor a clearer reason to book a conversation.
After the check
Simple follow-up after the check
Once someone has taken the clarity check and shared their email, a short sequence of three simple messages does the rest. Nothing complicated. Nothing pushy. Just a few useful nudges that keep the door open until they are ready to walk through it.
1
Email 1
Here’s your clarity check Deliver the check and keep it useful.
2
Email 2
What stood out? Invite them to reflect on their answers.
3
Email 3
Ready to talk it through? Softly point them back to the free 30-minute call.
Simple, useful follow-up — no pressure.
What is included
How I could set this up for you
This is not a large project. It’s three small things that work together to give interested visitors somewhere to go before they are ready to book a call.
A simple resource
The 5-minute Leadership Clarity Check, written and designed around your audience.
A focused page
A clean page where visitors can request it before booking a call.
Capture and follow-up
A simple route so interested visitors do not disappear before they are ready to talk.
Simple. Practical. Designed to support the call you already offer.
Ready when you are
Want me to build this out properly?
I can turn this into a finished clarity check, a simple page and a short follow-up route, so it sits naturally before your existing free 30-minute discovery call.
What you get
A finished clarity check, simple page and follow-up route.
What it does
Gives interested visitors a useful step before booking.
What it does not do
It does not replace the free call or add unnecessary complexity.